ADVANCED PROGRAM • SELF-PACED

Knowledge Graphs & AI Visibility

Understand how structured knowledge improves discoverability, retrieval, and AI visibility strategy. Designed for marketing leaders, content teams, and technical marketers.

5 weeks • 4 hours/week
Self-paced advanced program
$4,000
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Search is changing — AI visibility requires structure, not just content.

AI discovery and retrieval depend on entities, relationships, and trustworthy sources. This program helps teams build the structured knowledge foundations that improve how AI systems understand, trust, and surface your brand.

Program Structure

Module 1 — Orientation & Discovery Baseline

  • •Where you are now
  • •Visibility and discovery baseline
  • •Content inventory
  • •Capstone overview

Module 2 — Structured Knowledge for AI

  • •Why structure matters
  • •Entities, relationships, and schemas
  • •Knowledge panels and sources
  • •Trust and citation signals

Module 3 — Knowledge Graph Foundations

  • •Website structure for entities
  • •Schema.org basics
  • •Internal linking strategy
  • •Content modeling

Module 4 — Implementation: Schema and Content Systems

  • •Applying schema
  • •Entity pages and content clusters
  • •Consistency and governance
  • •Measurement and iteration

Module 5 — Capstone Lab: AI Visibility Roadmap

  • •Entity map
  • •Schema plan
  • •Content system priorities
  • •90-day roadmap
  • •Measurement plan

What You’ll Leave With

Brand entity map
Schema implementation plan
Content system priorities
Internal linking strategy
90-day AI visibility roadmap
Measurement plan

Toolkit Vault

Reusable AI visibility assets included with the program.

  • Entity map template
  • Schema audit checklist
  • Content cluster worksheet
  • Internal linking plan template
  • Roadmap template
  • Measurement tracker

Certificate Gate

Certificate awarded upon meaningful completion.

  • Complete all required modules
  • Achieve an 80% average across quizzes/design exercises
  • Submit the capstone (AI Visibility Roadmap)

Enrollment Options

Professional

$4,000

Built for individual marketers and technical owners improving AI visibility through structured knowledge and entity design.

  • Self-paced program access
  • Toolkit Vault included
  • Quizzes and design exercises
  • Capstone requirement
  • Certificate of completion
Enroll Now

Team

Custom

Available by inquiry

For teams implementing entity structure, schema, and content governance across a web property.

  • Multi-seat access
  • Shared schema and content path
  • Governance and implementation alignment
  • Internal rollout discussion prompts
  • Custom team quote and scoping
Talk to an Advisor
Recommended next step: AI-Ready Marketing Systems.